PUR+ Architekten

New Generation,
New Brand.

SHW Architects from Kasel were facing a generational change, during which the brand was to be completely revised and a new website launched.

The goal was to create a new, future-proof brand foundation that would demonstrate the generational change and usher in a new era while simultaneously carrying forward the core of what already existed.

SHW became PUR+ Architects. The new brand image is strongly digitally oriented while incorporating traditional elements.