New generation,new brand.

SHW Architects from Kasel were facing a generational change that required a complete reworking of the brand and the launch of a new website.

The goal was to create a new, future-proof brand foundation that on the one hand emphasizes the generational change and ushers in a new era, while at the same time carrying forward the core of what already exists.

SHW became PUR+ Architects. The new brand identity is strongly digitally oriented while also incorporating traditional elements.

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