Hotel branding in the Allgäu

The edita is a small hotel in the Allgäu, located in Scheidegg, a tiny town between the Alps and Lake Constance. The owners, Alois and Edith, wanted to create a special place in their region with the edita: with varied rooms, first-class cuisine and a sunny disposition — and they did so at the proud age of 88.

We integrated these qualities into the new brand identity. Through calm and desaturated colors combined with strong typography and individual illustrations, a design system has emerged that is both flexible and appealing, perfectly showcasing the character of the hotel.